SUPERFAN COLLECTION
#wearyourpassion
ABOUT US
WHERE PASSION MEETS PRECISION
At Superfan, we believe that every fan deserves more than just merchandise—they deserve a connection. Founded on the idea that passion for sport transcends the stadium, we set out to create something truly unique: timepieces that capture the spirit of fandom while offering premium quality and craftsmanship. From the very beginning, our mission has been simple—combine world-class design, cutting-edge technology, and the personal touch that comes from being a fan, to craft watches that aren’t just worn, but treasured.
CRAFTSMENSHIP DRIVEN BY LEGACY & INNOVATION
The heart of Superfan lies in the visionary craftsmanship of our founder, a designer with over 20 years of experience and a legacy of creating more than 3,000 bespoke, one-of-a-kind pieces for leading brands, sports teams, and high-profile clients. It’s in our DNA to push the boundaries of design while maintaining the precision and attention to detail that have come to define us. With a rich history in crafting custom watches, every Superfan piece is an embodiment of this mastery—built not just to tell time, but to tell your story.
WEAR YOUR PASSION PERSONALISED FOR EVERY FAN
What makes Superfan truly special is the power to customize. Whether it’s your favorite team’s colors, a commemorative emblem, or a player’s number, we give clubs the ability to personalize their timepiece to celebrate their devotion. Every watch is crafted to reflect the unique relationship between you and your team, bringing you closer to the action and allowing you to carry a piece of it with you at all times.
COMMITTED TO SUSTAINABILITY
At Superfan, we’re not just about creating watches—we’re about creating responsibly. We’re proud to offer eco-friendly options, including recycled stainless steel cases and innovative solar-powered movements, all designed to reduce our environmental impact. With each timepiece, you can feel confident that you’re wearing not just a beautiful product, but one that aligns with sustainable practices.
For over two decades, our founder has crafted exclusive timepieces for the elite—tailored designs for world-class brands, legendary athletes, and global sports teams. Superfan’s heritage is deeply rooted in this tradition of excellence. Each watch is a testament to this legacy, ensuring that fans receive the same level of craftsmanship, personalization, and care as the biggest names in the game.